Strategic Objectives

The strategic objectives of the CURLING CHAMPIONS TOUR are:

Becoming firmly established in the international sport calendar by

• Providing a premium product of a telegenic and clean Olympic Winter Sport
• Presenting a unique cohesive competition series of high quality
• Intensifying the cooperation with its Partners and Event Committees
• Building up an extensive and high-quality coverage – TV, Online, Radio, Print – of the Tour
• Presenting the annual Tour Champions to the general public and especially to their Fans
• Expanding the Tour into new markets
• Helping to develop and promote the great sport of Curling